''LOOMA derives its essence from Luma, the Latin word for light—an element that forms the very foundation of filmmaking. Light is more than just illumination. It is the medium through which stories are shaped, emotions are conveyed and moments are immortalized.''
LOOMA Pictures, is a dynamic collective of visual storytellers and creative professionals based in Athens, Greece.
Collectively, we have more than 8 years of extensive experience in the sporting circuit, covering top tier events around the globe. Our audio-visual expertise spans across sports broadcasting, brand promotion, corporate productions and creative advertising, where we craft compelling visual narratives that leave a lasting impact. Through collaborations with leading sports media companies, event organizers and global brands, our work has been featured on prime-time television and various digital platforms.

'' Guy and Alex are a dynamic duo in creating compelling video content for high performance events. I’ve worked with them at the Lanzarote International Regatta, and they are an absolute pleasure to work and spend time with. They’re humble, hard working and committed to delivering the best video content possible. I look forward to working with them on many more events. ''
- Andy Rice - Journalist, Writer and Commentator in Sailing -
" Very easy to work with the team. Their effort and commitment made things very smooth. They really capture the idea once said and are able to make changes quick in order to follow the times and demands of the events. "
- Rafael Lasso - Marina Rubicon CEO -